Senior business leader with 20+ years’ cross‑regional experience across India, SAARC, MENA and global markets. Expert at translating consumer insight and design-led product innovation into measurable commercial outcomes: enterprise strategy, category creation, P&L growth and transformation across bedding, home comforts, COMFORT MATERIALS, JWELLERY AND HEALTHCARE.

Current roles

• Business Head — Furlenco Retail. End-to-end ownership of strategy, P&L, brand, product portfolio, distribution, retail formats and consumer experience; leading the strategic integration of Furlenco into a listed enterprise.
• Vice President — Corporate Brand Strategy & Communications, Sheela Foam Limited. Building a global corporate brand, establishing governance, leadership capability and the operating rhythm to scale a design-led retail business.

Core strengths

• P&L ownership and value creation across product, channel and brand.
• Product design & innovation excellence — human-centred design that drives category growth and margin expansion.
• Corporate and consumer brand strategy at scale; repositioning and repositioning legacy brands for new growth.
• Consumer health–led growth strategies and product differentiation focused on comfort, ergonomics and wellbeing.
• M&A, integration strategy and cross-functional synergy delivery.
• CXO collaboration, governance and enterprise transformation.
• Global market expansion and launch execution (India, UAE, Gulf, MENA).

Selected impact highlights

• Led Sleepwell brand overhaul and new category launches (bedding accessories, furniture cushioning, furniture), driving measurable EBITDA and P&L impact.
• Launched Sleepwell e‑commerce and Sleepwell 2.0 exclusive retail formats; integrated UI/UX, martech and digital commerce to improve conversion and lifetime value.
• Drove flagship mattress innovations (Pro Nexa, Pro FitRest) that contributed ~50% of category sales post-launch.
• Delivered product-led growth: consumer research and prototyping partnerships that influenced up to 25% of category revenues for new launches.
• Created “Did You Sleepwell?” platform (93% TOMA; 98% spontaneous recall) to embed care-led brand equity and drive demand.
• Awarded Product Innovation Award for design-led business contribution.

Leadership and operating style

• Builds cross-functional teams and operating rhythms that align design thinking, consumer insight and financial metrics.
• Hands-on with governance, integration planning and capability building at executive levels.
• Prefers evidence-based decisions: prototypes, market tests and measurable KPIs tied to EBITDA and P&L outcomes.
• Strong ecosystem collaborator — partners with global strategy, creative and consulting firms to translate strategy into execution.

Professional history (selected)

• Vice President — Corporate Business Initiatives; Consumer Brand Strategy & Marketing, Sheela Foam Limited — Jul 2023–Dec 2025. Core member of IM Office driving M&A, integration, launch communications and enterprise growth agendas.
• Head — Brand & Marketing; Corporate Communications, Sheela Foam Limited — Sep 2022–Dec 2025. Led Sleepwell repositioning, product portfolio expansion and global brand launches.
• Lead Brand Steward — Sleepwell, Sheela Foam Limited — Oct 2021–Aug 2022. Managed transformative repositioning, retail format launches and customer journey redesign.
• Barketing & Brand Team Leader, Sheela Group & Sleepwell — 2009–2021.
• Marketing & Retail Experience — Assistant Manager, Artdinaux (Jindal Steels) — 2008–2009.
• Early training & internship at Orient Crafts Ltd.

Strategic partners Collaborated with Future Brands, Itu Chaudhuri Design, Ogilvy, Sideways, Accenture, Bain & Company and Goldratt Consulting to integrate brand, design, technology and constraint-based execution into enterprise programs.

Education & executive learning

• Entrepreneurship & Management — Healthcare specialization, IIT Delhi (Class of 2026).
• Mark Ritson — Business & Marketing Strategy (executive).
• IDEO U — Business Design & Innovation (executive).
• Theory of Constraints — Goldratt School (project work under Dr. Chandra and Mr. Sethu).
• Postgraduate Diploma — Marketing & Fashion Merchandising, Wigan & Leigh, New Delhi (with end-semester training in the UK).
• B.Sc. Zoology & Chemistry — Varanasi.
• Advanced exposure to clinical oncology care, paediatrics and psychology informs health‑led product thinking.

Social contribution & personal focus

Advocate for teaching problem-solving, critical thinking and systems thinking at school level. Active in designing products and services that improve quality of life and scale social impact through measurable frameworks.

Contact Mobile: +91 99100 96215
Email: kiranjaishi@gmail.com
LinkedIn: linkedin.com
Instagram: instagram.com